July 26, 2018

Never too old to wear a bikini! Midlife women still want to feel good in swimwear.

I really do think reaching our midlife is a state of mind. We are so conditioned in society to conform to how we should think, look, what to wear when we nearer the age of 50 and it's time we took back control and changed the rules.

My mum had beautiful long wavy hair in her forties but lost confidence in her look as she approached 50 because society has always told her women over 50 shouldn't have long hair. I look back now and feel quite sad that she made the decision to go much shorter because her lack of self confidence felt the need to fit in, to conform. I say to hell with that!

I am 48 and am more confident now than any other time in my life so far, I know from talking to other women of a similar age they feel the same. Women are redefining what middle aged looks like and I am right behind them.

I really struggled with my body image in my twenties and thirties and since turning 40 I began a real journey of self love and body confidence. I have curves, stretch marks gained from having three children, cellulite but I am right where I want to be and wouldn't wish to be back in my thirties. It is liberating and I don't intend to be invisible as I slowly approach 50. I say bring it on.

Age is just a number, attitude is a game changer.

That is why I decided to apply for the Sports Illustrated Swimwear casting, I am fed up of seeing young girls looking truly beautiful without showing the growth and depth of beauty a woman in later years also brings. There is space for all of us and it is time for brands and the media to give everyone a platform to share. Not only would it allow the next generation to worry less about ageing and free them from wasting so much energy and money on trying to deny it but it would also raise lots of middle aged womens' self confidence levels and remind society that we are not invisible.

I love this bikini set from Lepel, it's such a good fit,34FF. Photographer Laura Carly Adams. Stylist Trudy Fielding

Pleasantly surprised how much this swimming costume holds me in. It's not easy to find costumes that suit a 34G bst but I think this deep v is super flattering. Julien McDonald swimwear for Matalan.

Swimsuitforall.com cater for curves so well and this two piece is no exception.

A bit of old school 1950'S glamour from My Vintage Beau.

 

Lepel bikini 34FF, I probably could have done with sizing up to a 34G in this one but it's a great sunbathing bikini.

Photograher Laura Carly Adams, Styled by Trudy Fielding, location Ilkley Lido

May 26, 2018

Women over 40 wear lingerie too!

As a woman in her forties I still love to sit down and read fashion magazines and I'm guilty of losing hours shopping and browsing on line. I love fashion and that includes admiring and buying nice underwear. I am a 34FF bra size so that in its self limits my accessibility, although there are so many more brands doing my size fashionably now. However what I find completely demoralising as a shopper is that they are always modelled on young, fresh faced models who look stunning with their youthful bodies. But trying to imagine what I might look like in my 48 year old body compared to the image is never a positive comparison. Our body shape changes, are skin isn't as tight and firm as it used to be, I need more support up front!

But I can still look and feel good in the right lingerie without being constantly reminded that I am ageing. It does leave you with a feeling off being written off by the fashion industry and things need to change.

Lingerie set (XL) and dressing gown , Gifted from F&F Clothing. Photographer Mya Fawcett, MUA Emma Denton.

Whilst there are some very positive brands embracing this change such as Berlei, Panache and Lonely Label wouldn't it be nice if all brands got on board and didn't just see it as a quick PR eye catcher for individual campaigns but don't carry it through the rest of their website or advertising.

This Berlei campaign is the way forward and they are at the fore front of embracing all ages in their continued advertising. Wouldn't it be wonderful if we saw these kind of images every time we opened a magazine.

How amazing does this older model look for Lonely Label lingerie, I look at this photo and I can't help thinking that if we saw women of all ages we would be less insecure about growing older and it would help our self confidence and body positivity as we change through the decades.

Whilst I think this photo of 57 year old Julianne Moore modelling for Triumph is beautiful, I only hope they continue down this road in their ongoing branding and images. I want to be able to relate to the models in magazines and fashion branding ,please don't alienate us, after all we have money to spend and make up a high percentage of your sales!

Panache lingerie set 34FF

Basque set Bravissimo 34FF.

April 30, 2018

Why are women over 40 so invisible in the fashion industry?

Flick through any fashion magazine and you will notice a distinct lack of middle aged 40-50 year old models . Whilst it is wonderful to see the increase in older models such as the incredible 70 year old Maye Musk, the industry seems to be completely overlooking the middle aged bracket. Why are we so invisible to the high street fashion market? Especially when you consider that women over 50 make up 47% of the spending market. I want to be inspired when I open up magazines by women of my own age group that I can relate to and that reflect me, wearing high street modern fashion. We have money to spend and there is #nowrongage to express yourself through your clothes.

Green top- UK16 www.boohoo.com

Vinyl skirt- UK14 www.simplybe.co.uk

Shoes vintage www.etsy.com/uk/shop/myvintagebeau

I love this outfit an ended up buying the whole outfit,including the vintage beret from https://facebook.com/myvintagebeau Trousers and dustecoat www.simplybe.co.uk

Flamenco dancer in the making! Beautiful dress from Simply, UK16

It's good to step out of your fashion comfort zone and try different looks, after all there are lots of different sides to our personalities.

Trousers and jacket www.simplybe.co.uk Boots www.tkmaxx.com

Thank you Laura Carly Adams for the fab photography and Trudy Beau stylist for helping showcase some cool outfits.

 

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Out of the Bubble champions women who are embracing life and leaving a trail of inspiration along the way. Inspiring others to become more confident in body and mind.

We all have a story to tell.
 

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