October 8, 2018

Women over 40 are not invisible. When will fashion brands and advertising catch up?

When JD Williams partnered with ZPRSoho to create a protest against the lack of representation on the high street for the over 45's I jumped at the chance to be involved. It's something I am passionate about and equally frustrated by it too.

I love fashion and it wasn't until i hit my 40's that my body confidence really grew and I love experimenting with different looks. I do shop right across the board in high street stores, including Top Shop, Next, Mango etc etc. I will walk in to a store and try hard to ignore the clear signs that this is aimed at a younger generation, pretty hard to do when you are bombarded with bill boards of young women modelling the clothes, don't get me started on the size 8 mannequins! I am also aware that not all women reach there 40's with a lots of body confidence and a new found sense of direction, making the thought of walking into high street stores that much harder and intimidating. JD Williams commissioned a report with women over 45 and sadly 70% of them felt ignored by the high street. Something has to change!

I dream of a day when high street stores show women of all ages wearing their clothes, how inspiring would it be to be able to relate to someone your age in an outfit. Shopping would be a much happier experience for everyone involved.

Photo with Ava Fay Thompson, both wearing Next.

Pretty in Pink with Ava Fay Thompson, wearing Next jumpsuits.

That's why I am so happy and proud to have been involved in JDWilliams AW18 'I Am' campaign, which has really showcased diversity with relatable women. Love this photo with Annie Hawkins, Anna Parkes, Savi Reynolds and Paulina Byrne.

Autumn I AM campaign with JDWilliams.

So four women including the beautiful Jilly Johnson, who is regularly seen voicing her opinions on the failure of the fashion industry to represent the older women set off on a busy Oxford Street armed with placards and loud voices.

Oxford Street protest with Jilly Johnson for JDWilliams with ZPR.

Jilly Johnson protesting with JDWilliams for better representation for older women on the high street.

It may only have been a small step but we have to keep pushing those boundaries and reminding the industry that we are not going away and need to be seen and heard.

I AM not going quietly!

I AM NOT INVISIBLE! Wearing Next leopard print dress and my favourite leather jacket.

 

July 26, 2018

Never too old to wear a bikini! Midlife women still want to feel good in swimwear.

I really do think reaching our midlife is a state of mind. We are so conditioned in society to conform to how we should think, look, what to wear when we nearer the age of 50 and it's time we took back control and changed the rules.

My mum had beautiful long wavy hair in her forties but lost confidence in her look as she approached 50 because society has always told her women over 50 shouldn't have long hair. I look back now and feel quite sad that she made the decision to go much shorter because her lack of self confidence felt the need to fit in, to conform. I say to hell with that!

I am 48 and am more confident now than any other time in my life so far, I know from talking to other women of a similar age they feel the same. Women are redefining what middle aged looks like and I am right behind them.

I really struggled with my body image in my twenties and thirties and since turning 40 I began a real journey of self love and body confidence. I have curves, stretch marks gained from having three children, cellulite but I am right where I want to be and wouldn't wish to be back in my thirties. It is liberating and I don't intend to be invisible as I slowly approach 50. I say bring it on.

Age is just a number, attitude is a game changer.

That is why I decided to apply for the Sports Illustrated Swimwear casting, I am fed up of seeing young girls looking truly beautiful without showing the growth and depth of beauty a woman in later years also brings. There is space for all of us and it is time for brands and the media to give everyone a platform to share. Not only would it allow the next generation to worry less about ageing and free them from wasting so much energy and money on trying to deny it but it would also raise lots of middle aged womens' self confidence levels and remind society that we are not invisible.

I love this bikini set from Lepel, it's such a good fit,34FF. Photographer Laura Carly Adams. Stylist Trudy Fielding

Pleasantly surprised how much this swimming costume holds me in. It's not easy to find costumes that suit a 34G bst but I think this deep v is super flattering. Julien McDonald swimwear for Matalan.

Swimsuitforall.com cater for curves so well and this two piece is no exception.

A bit of old school 1950'S glamour from My Vintage Beau.

 

Lepel bikini 34FF, I probably could have done with sizing up to a 34G in this one but it's a great sunbathing bikini.

Photograher Laura Carly Adams, Styled by Trudy Fielding, location Ilkley Lido

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Out of the Bubble champions women who are embracing life and leaving a trail of inspiration along the way. Inspiring others to become more confident in body and mind.

We all have a story to tell.
 

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